2 day course

Content Design
We partnered with Content Design London, the pioneers behind the Content Design discipline to deliver 2-day courses in The Nederlands.
This course is for people who have some experience in writing for the web but would like a complete grounding in producing user-centred, evidence-based content.
After the training
- Be able to write in a way that works with how humans read - the most efficient way of getting your message across
- Know how to find and use the vocabulary your audience uses
- Have different methods of creating very targeted, user-focused content
- Be up to date with the latest research on digital user-behaviour
- Know how to have tricky conversations with data (perfect for getting sign-off)
- Have techniques to work collaboratively with others
Day 1
- Why call it content design - difference in formats, difference in skills
- Content discovery: what it is and how to use it to make informed, user-centred content decisions
- Find your audience's vocabulary and mental models
- User journey mapping
- User needs: writing user stories and job stories - the difference between them and which to use
- Structuring your page
Day 2
- Reading psychology
- Peer review and pair writing - why do it and how it can stop arguments with lawyers/marketing/people with sign-off
- Content crits: why have one and we’ll run one
- Define success - what are you actually measuring and why? Where to get meaningful metrics that can help you make content decisions
- Conversations with stakeholders using data
- Dealing with legal.
- Language
- Dutch / English
- Duration
- 2 days
- Trainer
- Peter van Grieken