Content Design

We partnered with Content Design London, the pioneers behind the Content Design discipline to deliver 2-day courses in The Nederlands.

This course is for people who have some experience in writing for the web but would like a complete grounding in producing user-centred, evidence-based content.

After the training

• Be able to write in a way that works with how humans read - the most efficient way of getting your message across
• Know how to find and use the vocabulary your audience uses
• Have different methods of creating very targeted, user-focused content
• Be up to date with the latest research on digital user-behaviour
• Know how to have tricky conversations with data (perfect for getting sign-off)
• Have techniques to work collaboratively with others

Day 1

• Why call it content design - difference in formats, difference in skills
• Content discovery: what it is and how to use it to make informed, user-centred content decisions
• Find your audience's vocabulary and mental models
• User journey mapping
• User needs: writing user stories and job stories - the difference between them and which to use
• Structuring your page

Day 2

• Reading psychology
• Peer review and pair writing - why do it and how it can stop arguments with lawyers/marketing/people with sign-off
• Content crits: why have one and we’ll run one
• Define success - what are you actually measuring and why? Where to get meaningful metrics that can help you make content decisions
• Conversations with stakeholders using data
• Dealing with legal.